Transcript

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Welcome to the 8th episode of The Richard J Nieves Photography Podcast!

I’m Richard J Nieves, portrait and wedding photographer, and owner of Richard J Nieves Photography located in The Bronx in New York City.

When I first picked up a camera, I made the mistake of not considering my color balance.

I’d look at my photos and wonder why everyone had the complexion of an oompah loompah.

I didn’t have my color balance or white balance set correctly for my surroundings.

Color balance, when referring to the tones of a photo, are a combination of cool or warm kelvin’s or temperature, and hues of green or purple.

When adjusting your color balance, you’re goal, for color accuracy, is to balance your colors to make sure your tones stay true to life.

Creatively, you can leave your color balance however you like as long as you are okay with the colors in your photograph.

Fields like fashion, product, or beauty photography require your colors to be as close to reality as possible.

You can use white balance to express a feeling you want to convey to your viewer.

Warm tones convey warmth, intimacy, and comfort. Cool tones can convey cold, distance, and loneliness.

Adjusting skin tones in an image can be fixed by, sometimes, only adjusting your white balance.

As a new business owner, social media is a great tool to get your name and work out for everyone to see.

I use Planoly to stay organized and automate my social media workflow. I can create all of my posts on a Sunday and have them automatically sent into the world at times and days I choose, or Planoly can choose them for me based on the time when my followers are more active.

Planoly is one of the best business tools I use to stay organized and stress free.

Click the Planoly link in the transcript to start your experience with Planoly, and support this podcast.

Thank you for your support, now let’s get back to the show.

If you’re shooting RAW, white balance can be easily adjusted in post processing if you didn’t set it correctly in camera. If you’re shooting in JPG, it’s highly advised you make sure your white balance is set properly in camera because it is difficult to correct color in post processing on a JPG file. There isn’t enough data within the compressed JPG file to change, where as there’s an abundance of data within a RAW file.

Camera’s vary in the amount of white balance options available to you, but for the most part there’s a few to keep in mind.

Auto white balance allows the camera to set what it considers to be the color balance for your surroundings.

Some cameras have scenes such as incandescent, cloudy, or flash so you can set the white balance depending on your unique situation.

You can even have complete control and set a specific white balance based on your preference.

I’ll include a link to the Wikipedia page for color balance for a more in-depth lesson on the subject.

I’ll also include examples of different color balances in the blog post for this episode in my website, www.richardjnphoto.com/blog.

HoneyBook is my CRM of choice because of the ease of creating leads, managing invoices and contracts, and integration with other apps I already put into my workflow.

I recently started offering Business Solutions for small shops. HoneyBook allowed me to send personalized contracts and reoccurring invoices to my clients. It made the process of working with my clients and getting paid so easy and less stressful than it would be without HoneyBook.

If you follow my link in this episode’s description to HoneyBook, you’ll score 20% off your first year of HoneyBook and you’ll be helping fund more education and tips for photographers. Thank you so much for your support and I really hope you enjoy the HoneyBook experience.

Please follow me on Instagram @rich_photog, that r-i-c-h-underscore-p-h-o-t-o-g

If you’d like to schedule your next portrait session or give us the honor of photographing your wedding, visit my website www.richardjnphoto.com or email katherine@richardjnphoto.com where my partner will guide you along your journey with us.

Don’t forget to keep creating, stay humble, and enjoy the journey.

Catch you later.

Please follow me on Instagram @rich_photog.

If you’d like to schedule your next portrait session or give us the honor of photographing your wedding, visit my website www.richardjnphoto.com or email katherine@richardjnphoto.com where my partner will guide you along your journey with us.

Don’t forget to keep creating, stay humble, and enjoy the journey.

Catch you later.